Using the power of Niche Marketing to boost your company Jewelry Design

If you are a jewelry designer, you're probably already aware of the amount of competition for the handmade jewelry dollar. It can be frustrating when you press a jewelry exhibit or craft show and you're one of the many jewellery exhibitors. What is the best way to remedy this problem? Your answer may lie in harnessing the power of niche marketing for your jewelry business. Why? It is easier and cheaper to reach your market if you are a specialist in your jewelry niche. As a specialist also gives you added credibility.

Let me illustrate by telling you about a company that has found a unique small niche that them has made quite a success.

A day in our beads shop, ran a dame in with an interesting line of handmade jewelry. Hair jewelry consisted of small teapots in all shapes and sizes cast in sterling silver. Some of the tea pots had beads as the body of the tea pot, while others were composed of hollow sterling with intricate patterns on their surface. She had created this little teapots in earrings, Victorian looking necklaces, bracelets and pins. According to her, she had poured the tea pots by a silver casting company in Providence, Rhode Island. Once molded, they were sent to make her in completed designs.

Although they had much success with its marketing shows teapot jewelry at craft and jewelry, her greatest source of sales is the tea houses across the country. It seems that these stores not enough of her tea themed jewelry. She has a beautiful color brochure that really the beauty and uniqueness of her designs plays. To its market, they simply send mailings of hair color brochure tea houses across the country and then follows with a phone call. This is a very simple and effective marketing technique.

This lady has a powerful niche in the market for its jewelry found. Wouldn't you that most people who shop in a tea shop for tea pots and tea accessories would be interested in what this lady has to offer? Tea pot collection has become a popular hobby and what better way to a love of a hobby than express by wearing teapot jewelry? In addition, people know that they not teapot jewelry just find anywhere so that they are more inclined to buy when they see it.

Is there a niche market for your handmade jewelry that you may have about? Would you adapt your jewelry to meet the requirements of specific niche market?

A few ideas might be:

1. The cat jewelry for Office of a veterinarian who specializes in the care of cats.

2. The dog jewelry for the veterinarian offices, doggie day care facilities, denied boarding and grooming centers, pet shops etc.

3. Ballet themed jewelry for dance studios and dance supply stores.

4. Plant and flower themed jewelry for gardening centres and gardening gift shops.

5. Food themed jewelry for gastronomic offer and gourmet food shops.

6. Bicycle themed jewelry for bicycle supply stores.

The list can go on and op. Sometimes making jewelry for these markets can be as simple as a sterling silver charm add to one of your current design with the right theme. Just imagine all the hobbies and occupations that you with your handcrafted jewelry designs focus can. Enter niche designing and marketing a try and see if it can help your jewelry business.

Kristie Leong M.D. specializes in helping new markets for their jewelry handmade jewelry designers. They publish a blog and website full of information about jewelry marketing http://www.jewelry-marketing.com has at


Bridal Jewelry-Tradition Vs. Modern

Bridal jewelry is the final touch that the whole Bridal look together with the bridal gown and her attracts. Selecting the bridal gown is the first and most important part, but the selection of bridal jewelry is the icing on the cake. With wedding dress designers create more types of dresses, should remain the bridal jewelry industry. Many bridal gowns have now pearl or swarovski crystal decoration or a combination of both, allowing more possibilities for the selection of bridal jewelry that will match.

Usually, in the tradition, brides wore white or ivory beads for their wedding day bridal jewellery. Or the bride the pearl Bridal jewelry she wore on her wedding day or bought new Pearl Bridal jewelry, pearls were traditionally for bridal jewelry was worn. Many brides are still choosing to wear the traditional beads for their bridal jewelry. Or their mothers or grandmothers passing of a family heirloom, or they purchase new Pearl Bridal jewelry, pearls are still a popular choice for many brides. Many bridal gowns available are embellished with beads in the design of the bridal gown. For a lot of brides, pearls select not only matches their bridal gown perfectly, but still keeps the traditional pearl Bridal jewelry theme.

The availability of bridal gowns with swarovski crystals is becoming very prevalent in Bridal boutiques. Brides are looking for something new and different, and the purchase of a wedding gown with swarovski crystals that sparkle and give that extra modern elegance is exactly what they are looking for. Thanks to these newer more modern trend of swarovski crystal embellished bridal gowns, Bridal jewellery industry is creating more and more swarovski crystal Bridal jewelry. Integration of swarovski crystals in your Bridal jewelry selection is becoming easier to find and link to your wedding dress. The manufacturers of swarovski crystals are constantly create more color options available. So not only is it easier for brides to their bridal jewelry to their bridal gowns, but find matching Bridal jewelry for their bridesmaids gowns is also easier. Because the swarovski crystal bridal jewellery grows, making brides their bridal jewelry selections more easily and with far less stress. Finding the perfect crystal Bridal jewelry to the decoration and design of your bridal gown is more than important, it's what from the look of your Bridal jewelry is completed.

For other brides is a combination of both pearls and crystals in their bridal jewelry what they're looking for. Or their bridal gowns include both pearls and crystals, or they just want the traditional Bridal look mixed with modern Bridal jewelry look, a combination of pearls and crystals for bridal jewelry is one of the most popular selections under brides. Mixing tradition with modern elegance and refinement in your Bridal jewelry look is a great way to get your old with something new, per say. Because more and more bridal gowns are including both pearls and crystals, your Bridal jewelry must match that watching too.

What is your wedding dress selection, choosing bridal jewellery that perfectly matches your Bridal jewelry look. With more and more Bridal jewelry designers and bridal jewellery shops and businesses, it is increasingly easier for brides to find that perfect Bridal jewelry to their bridal gowns. Make sure to find the perfect Bridal jewelry to finish off the look of your Bridal jewelry. Whether you want traditional Bridal jewelry or modern Bridal jewelry or a combination of both, Bridal jewelry stores and bridal jewelry designers have what you're looking for, exquisite Bridal jewelry to your beautiful wedding dress.



Sterling Silver and Rhodium Plated jewelry-caring for your jewelry

Overview of Sterling Silver jewelry Care

Silver in all his luminous appearances, has co-reigned in addition to gold for over 6,000 years as the "Queen of precious metals". However, of all silver of heirs in silver with intrinsic beauty, value and sustainability, which is itself a place in the history books as one of the most popular media for personal decoration has assured.

Owning a prestigious item such as sterling silver jewelry can be performed with a view to the future. Like all precious metal, sterling silver value increases with time, and one day your jewelry may well be a priceless family heirloom, so looking after the now only pay dividends in the future. However, to understand the proper care and maintenance of your sterling silver jewelry is first necessary to look at the silver background.

Both silver and sterling silver are precious metals, and both closely related, but they are not the same. Pure silver is pretty slow and this will keep the form; Sterling Silver was invented as a more sustainable form of this very malleable and shiny metal, loans are abrasion resistant properties to creating often worn jewelry.

Sterling Silver is 92.5% Silver; the remaining 7.5 percent consists of an alloy, usually copper or zinc. Sterling Silver tarnishes, this is caused by a reaction between the silver and the sulfur with oxygen particles from the air. The following guide gives you some useful advice on maintaining your sterling silver gemstone jewelry in the State you want to use for future generations.


Store your sterling silver jewelry in a dark, cool place away from direct sunlight or other sources of extreme heat such as radiators. A perfect place in a jewelry box in under your clothes.

Sterling Silver jewelry, as is the case with all fine jewelry, are stored only in a separate section in a jewelry box or in her own soft bag. Not doing this will ultimately result in scratching or even breaks if gemstones in jewelry.

Never your sterling silver jewelry in paper, cardboard, save, or cotton filled boxes, because they contain trace elements of sulphur. For the best results by the items to be placed in a sealed, airtight plastic bag or jeweler sulphur-free tissue prior to boxing and packaging.

Cleaning and polishing

Over time, sterling silver a mellow patina caused by oxidation, making an "antique" look where tarnish builds in the fine details give your sterling silver jewelry a beautiful unique air development. You may or may not appreciate this aspect; This you should consider before any attempt to clean your jewelry.

The best way to preserve and encourage the tarnished "Antique" look to sterling silver jewelry can be done by not cleaning the jewelry with water, and not wearing the jewelry in the shower or bath.

The best way to prevent condensation is to wear your sterling silver jewelry as often as possible.

If your sterling silver affected are, it is easy in his former glory using hot water with a mild soap, rinse and then making sure to dry it thoroughly with a nice soft cloth. Soaking is discouraged.

Use a soft cloth, similar to the delivered with glasses, in light even succeed for the cleaning of the wider surface, and cotton swabs or Q-tips in the same way more difficult corners cloth.

Never use hard brushes or tissues, including toothbrushes, when your sterling silver polishing pads as they will leave or cleaning of scratch marks. This is especially important if there are gems like pearls mounted in your jewelry.

Polishing quickly needs to be done, and all traces of Polish must then be removed. Leaving traces of the Polish behind can design by clogging engraved areas boring.

Silver pastes, treated wiping rags or other cleaners should be used according to the instructions of your local jeweler sterling silver, this is especially true if there are gems as these chemicals can destroy.

The Dos and Don'ts

Always take your sterling silver jewelry from before suntan lotion, skin creams and swimming in chlorinated or salt water.

Never carry your jewelry when working with detergents, bleach, ammonia and alcohols; These chemicals will cause discoloration, damage and resolve any gemstones.

Never use an ultrasonic cleaner, ammonia or a chemical solution to opaque gemstones, such as turquoise, onyx, Malachite, lapis lazuli and opals to clean. They are a porous stone and chemical substances, that the stone accumulate and cause discoloration can absorb. Just wipe them gently with a damp, soft cloth to clean.

Rhodium Plated silver care

Some sterling silver jewelry is coated with rhodium; This is designed to help your jewelry tarnish resistant. Care of rhodium-plated sterling silver jewelry requires a different approach than non-plated sterling silver jewelry.

Clean with a soft cleaning cloth or cleaner fine, but never use chemical based silver cleaners, because this the rhodium finish and also the inlaid gems damage will.

If you are owner of Antique sterling silver jewelry or rhodium plated sterling silver jewelry is advisable that you expert advice from your local jeweler who will be able to instruct you on the best brands of jewelry cleaning products in your region.

Copyright © SilverShake Corporation. All rights reserved.

This article was written for the Silvershake website, an online retailer of sterling silver jewelry at wholesale prices. See 1000 s gemstone silver jewelry items at prices 80% below the regular retail prices. A purchase per month and receive silver jewelry worth up to $ 60 ... absolutely free, everytime!